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First the “Fiesta Movement”—now a “movement” for the Focus?
Move over, Fiesta. The Focus will get its own movement: Automotive News is reporting that Ford will market the upcoming 2012 Focus in a similar manner in Europe as it did the Fiesta with the “Fiesta Movement” here in the United States last year. 100 people will be selected to drive the new Focus for two days sometime in early 2011. The participants will write blogs and post videos to Facebook, just as the Fiesta Movement participants did last year.
Source: Automotive News (http://www.autonews.com) 9/30/10
More Focus news: The 2012 Ford Focus to achieve 40 MPG?
Fuel Economy watchers, take notice: the Detroit Free Press reports that Ford claims that the 2012 Focus will achieve 40 miles-per-gallon on the highway. This hasn’t been certified by the E.P.A. yet, so those numbers are not official right now. If Ford’s claim is indeed true, the 2012 Focus will beat the current highway fuel economy numbers of its main competition: the Honda Civic, Toyota Corolla, the upcoming 2011 Chevrolet Cruze, and more.
Source: The Detroit Free Press (http://www.freep.com/article/20100930/BUSINESS01/9300398/1331/BUSINESS01/Ford-says-Focus-will-get-40-m.p.g.-) 9/30/10
P. Scott
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